31 WINTER 2017 • ideal-LIVING ideal-LIVING.com
A vibrant mecca for living the good life
World famous Daytona Beach… 23 miles of wide beaches with clear, brilliantly hued ocean waters ranging from emerald to azure, foaming waves, and refreshing Atlan- tic breezes…the stu; of dreams. But there is
Daytona Beach is still known for the attractions that brought it
to the attention of the world — gorgeous beaches and auto racing.
However, today’s Daytona Beach is undergoing a dramatic and dynamic transformation, and emerging as one of the country’s most
desirable and livable communities not only to visit, but also to call
Founded in 1870, Daytona Beach became widely known in the
early 1900s for high-speed automobile testing, and later automobile
racing, became and continues today as a mecca for racing enthusiasts worldwide.
Today’s Daytona Beach, a city of 65,000 residents within Volusia
County, is experiencing one of the most dramatic economic booms
in the country. Being home to public company headquarters such
as Brown & Brown Insurance, International Speedway Corporation,
TopBuild, and Consolidated-Tomoka gives this little beach town a
powerful engine for growth. Nearly $2 billion in renovations and
new development includes 12,000 residential units, o;ce, hotel,
industrial, medical, and retail projects that have either been announced, commenced, or completed.
Today’s Daytona Beach still has its very special beachside vibe,
but now accommodates many di;erent speeds and lifestyles. Building on the major economic driving forces of tourism and auto racing, Daytona Beach leaders joined together to promote the area’s
many additional assets, diversify the economy by attracting new
business and investment, and further enhance the quality of life in
this beautiful city by the sea.
;e CEO Business Alliance, Volusia County Economic Development, and Team Volusia have been instrumental in this process.
;ey have successfully recruited major companies from manufacturing (including a $100 million expansion by B. Braun Medical)
to some of the nation’s top retailers, creating thousands of new jobs.
CEO Business Alliance President Kent Sharples notes, “Building
on our historic name, we are working together to grow the tourism base.; Simultaneously, we are expanding the manufacturing
base to broaden the area economy. ;is work includes business
recruitment but also emphasizes retention and growth of existing
NOW: Daytona Beach’s Beach Street
as it appears today. Photo courtesy of
the Halifax Historical Society Museum,
Daytona Beach, FL.
NOW: Daytona Beach is the perfect spot for witnessing the sunrise.