In contrast to Dataw Island and Keowee Key, Reynolds
Lake Oconee in Georgia has always been something of a hybrid—part waterfront residential community for retirees
and working families and part destination resort. Visitor accommodations are provided at Reynolds‘ own upscale cottages and villas, as well as at the on-site Ritz-Carlton.
Among the amenities at Reynolds are an award-winning
tennis center and additional courts spread throughout the
community, state-of-the-art fitness facilities, seven restaurants,
and marinas around the lake. But most residents and visitors
come for the golf.
Reynolds Lake Oconee is one of the top golf destinations
in the South because of both the quality and quantity of play.
There are a total of 117 holes on six courses that are equally scenic and challenging. In addition to the members-only
Creek Club course by designer Jim Engh, Reynolds is home
to architect Bob Cupp’s Landings and Plantation courses, Tom
Fazio’s 27-hole National course, the Great Waters course by
Jack Nicklaus, and the Oconee course by Rees Jones.
Most, but not all, of Reynolds‘ private club members are
regular golfers, but their frequency of play varies greatly. As
a Social Membership program with 12 rounds on the resort
courses up to the Platinum Membership with unlimited play
on all six layouts, including the private Creek Club course.
“While we have been most notably recognized over the years
for the quality of our golf courses,” said Tim Hong, Reynolds’
Chief Operating Officer, “today we have expanded this same
standard of excellence to include wellness, social and cultural
activities, and a variety of culinary venues.
“A multigenerational approach to programing ensures relevancy not only for today’s members, but for those of the future.” he said. “We have seen significant growth in our junior
golf program over the past few years, and in spring 2016 we
debuted a “Quick 6” loop at our Plantation course. A favorite for families with junior golfers, this course within a course,
with no hole measuring longer than 130 yards, can be played
in an hour.
“Last year,” Hong added, “we further developed our member survey and feedback program. The responses have served
as a catalyst for generating new programing ideas, as well as
keeping a pulse on how the club is performing with the broader membership. Building trust with the members is a critical
component of our continued success.
“For clubs to remain relevant in today’s market, value is
an important component,” he concluded. “The most successful clubs will be those that differentiate themselves from other
As the golf business continues to evolve in the years ahead, it’s important for future country club members
to be aware of their options. And as these three golf clubs have demonstrated, there can be different paths
to success depending on what their members want. So when you visit golf clubs like these in your search for
a new home, ask for the details of their membership programs and costs to find the one that best suits your
lifestyle. Then you can choose the right club for you and your family.
Reynolds Lake Oconee
A HYBRID APPROACH