Weaver said that aside from a general desire for
low-maintenance living, the charm and serenity of the
Central PA region, and some universal home design
elements, Landmark has learned that one size does not
fit all when it comes to active adults residents.
“We’ve learned to
accommodate a range of
people and lifestyles,”
said Weaver. “Yes, some
want the one-story
1,200 sq. ft. home that’s
easy to maintain,” he
said. “But, downsizing
means different things
to different people.
Some folks are moving
to Landmark Active
from really big homes.
Small to them may
still be big to others. We also find that a lot of our
residents equate being active with having visitors and
grandchildren come to visit; and, others want to continue
to entertain and host parties. Both require more space.”
So, Landmark o;ers a variety of models with lots of
Weaver says that the most definitive change in the past
few years has been the number of people participating in
activities o;ered. “There was a time,” he said, “when the
fitness centers, tennis courts, and other activity centers
were empty most of the time. But, now they’re either full
of people or about to be.”
This increase in interest, and requests for more
activities, has persuaded Landmark to bring on an
activities director at the corporate level.
Traditions of America, a 55+ exclusive development
company headquartered in Pennsylvania, was named the
#1 55+ homebuilder in the nation in 2016 and has a
reputation for delivering for good reason. The company,
said Jay Goldberg (Vice President of Marketing), was
founded out of necessity more than anything.
“Our company founder, Timothy
McCarthy, decided 25 years ago to
focus on the 55+ lifestyle when he
was searching for a new home for his
mom,” Goldberg said. “He realized
that though there were choices, all of
the elements of the purchase process
and lifestyle weren’t being addressed
by traditional active adult builders.”
So, McCarthy took matters into
his own hands.
“One of my favorite quotes,” said Goldberg, “is from
John Roman, a resident of our Bridle Path community
in the Lehigh Valley of Pennsylvania. He said, ‘I love it
here because every night is Friday night, and every day is
Traditions communities all include clubhouses, fitness
centers, social clubs, events and activities, and community
ambassadors to help welcome new residents.
So, where are Traditions-bound active adults coming
from? Everywhere, it seems.
“But, more often than not,” Goldberg said, “it’s within
a five mile radius of the community they move to. They
just decide that with their kids grown and out of their
home it is just time.”
Many, Goldberg said, are actually returning to the area
from a move to Florida or the Carolinas in order to be
closer to children and grandchildren.
So, like everything in life, the perfect active adult
lifestyle depends entirely on the active adult. And, the great
news is, there are lots of options.
Traditions of America
K. Hovnanian® community