Your agent should provide you
with a Comparable Market Analysis
(CMA), which is based on recently
closed sales, pending sales and the
number of properties for sale in a
similar price range.
The data pulled should be very
recent (less than three months old
if possible), and comps should be
within a half-mile. However, if sales
are sluggish in your area, you may
have to go back farther than three
months to find comps, discounting
your price three to five percent for
each additional month. All that data
should give you a starting point to decide how to price your home. A good
place to start is Zillow.com, where you
can track home sales in your neighborhood. Information is compiled from
It is important to know your
competition when pricing your
home. And, this is not limited
to knowing just what the asking price is for homes with similar
square footage. You’ve got to know
what’s going on inside the home. Has
the kitchen been remodeled recently?
Are there two bathrooms upstairs
versus your one? Details like that are
important when figuring out how a
buyer is going to compare your house
Your house has to be the best-looking one out there. It should look
like a model home.
Get Your Home in Great Shape
A clean house is an absolute must,
along with some relatively simple
and inexpensive improvements that
will help owners boost the return on
Fresh coats of paint and new
carpeting not only add contemporary
panache, but also help to eliminate
odors, the kiss of death for just about
every sale. Hardware on cabinets,
sinks, and doors are simple ways to
update your home, as are new linens
on beds and towel racks.
Clear your home of clutter.
Remove furniture, knick-knacks, and
pictures. If you have trouble doing
this, consider hiring a home stager.
Make Basic Household Repairs
Create Curb Appeal
A home shopper’s first impression is
everything. When they pull up to the
curb, they’ll make an instant judgment, and you want it to be positive.
Make sure outdoor furniture is clean
and freshened with new cushions.
Plant seasonal shrubbery and flowers
and make sure leaves are raked up
and shrubs and bushes are trimmed.
Repair external siding and fencing.
Develop Market Savvy
Amenities such as schools (
particularly those with high test scores, which
can be identified through the local
school district’s administrative offices),
parks, shopping centers and transit
lines could be powerful selling points.
Check with your local police department to find out your neighborhood’s
crime rate, and highlight any favorable
findings. Leave handouts highlighting
unique features for prospects to review.