Five Popular Front
Door Colors and
What They (Might)
Say About You
Whether or not we realize it, the colors with which we surround ourselves—in our clothes, cars, and homes—reveal a lot about us. For example, bright colors often indicate an outgoing personality,
while subdued colors imply a more low-key persona.
How can a hue say so much about you? According to Debbie Zimmer, color expert at the Paint
Quality Institute, color has a psychological component through which we often communicate our
moods, feelings, emotions, and personality. One way we do that is through the paint colors we
choose, even on the exterior of our home.
“The entire exterior color scheme has meaning, but the color of the front door is especially important,” says Zimmer. “Like a necktie, which is the focal point of an outfit, the front door is the focal
point of the home. The color there sends a strong message—in the case of the front door, providing
insight into how we view our home.”
Blue. Shown to be the most popular color in many studies, a blue front door signals that the homeowner views his
or her home as a place of refuge—calm, serene, and relaxing, the perfect retreat from an often harsh and demanding
in terms of color psychology. On the one hand, brown con-
veys warmth, stability, and reliability—positive attributes in
all, but certain darker shades of brown signal a desire for
privacy, even isolation.
Green. Green is another popular color for the front door,
and with good reason. Psychologically speaking, green connotes health, safety, tranquility, and harmony, all highly desirable attributes for the home environment.
Black. Those who paint the front door black are communicating something entirely different about their homes. A
black front door projects strength, sophistication, power, and
authority, indicating to all who enter or even passersby that
the home is a serious place inhabited by a person of substance.
Very likely, the color you’ve chosen for your front door
projects the way you want your home to be viewed. But if
you inherited the color from the previous owner, or if you
want to say something different about yourself and your
home, you can quickly change the color, says Zimmer. “It
takes only a few hours to prep and re-paint a standard-size
front door, and by applying a durable, top quality 100%
acrylic latex paint, you can make a totally different color
statement that will last for years.” |
Red. Regarded as a powerful “punch” color, red is the color
of passion. By painting the front door red, the homeowner
is saying that the home within is a vibrant place, full of life,
energy, and excitement.
Brown. Whether painted or stained, a brown front door
looks natural and organic, but it can send mixed messages
About the Paint Quality Institute (SM)
The Paint Quality Institute (SM) was formed by Rohm and Haas Company
(now a wholly owned subsidiary of The Dow Chemical Company (“Dow”))
in 1989 to educate people on the advantages of using quality interior and
exterior paints and coatings. The Paint Quality Institute’s goal is to provide
information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please
be sure to visit the Paint Quality Institute at www.paintquality.com.